This site is aimed as an e-commerce site. The focus was on product, product pages, user reviews and clear navigation that could rank highly in search engines. The approach was using a Multi-Section (Parallax or Dynamically Loading) Website.
SEO BENEFITS | Easier to optimize multiple pages for different keywords, improving search engine rankings.
ORGANIZATION | Allows for better organization of content, making it easier for users to find what they need.
PERFORMANCE | Can load faster as content is spread across multiple pages.
ANALYTICS | Easier to track user interactions and behavior on specific pages.
HOMEPAGE
- Vertical scrolling on products only when the mouse moves down (desktop) or on mobile scrolling down.
- Product filter based on color options with click-through enabled.
- Easy search available at all times.
- Cart accessible at all times.
MENU POP-UP
Contact details present
Newsletter sign up featured
Socials featured
PRODUCTS CATEGORY PAGE
- Search with filters to allow products to appear based on various uses, with products reshuffling based on relevance from top to bottom.
- Vertical scrolling for product browsing.
Recipe click-throughs added to inspire product purchases.
Recipe click-throughs added to inspire product purchases.
PRODUCT PAGE
- Detailed product description.
- Recipes section for inspiration.
- Reviews section for customer persuasion.
- AI-powered question section, pulling data from the back-end or FAQ.
- "Perfect Match" product feature for add-on sales.
REVIEWS PAGE
- Vertical scrolling for reviews triggered by downward mouse movement (desktop) or downward scrolling (mobile).
- Relevant product links added to reviews for quick cart additions.
- Additional product images integrated into reviews in an alternative format.
- Top panel filter included for convenient navigation through reviews.
RECIPES PAGE
- Vertical scrolling for recipe images triggered by downward mouse movement (desktop) or downward scrolling (mobile).
Search with filters enabling relevant recipes to appear.
Search with filters enabling relevant recipes to appear.
- Side scrolling in the main featured recipe, automatically scrolling after a few seconds to showcase functionality.
- Featured product add-on integrated for relevant recipes.
FEATURED RECIPE PAGE
Vertical scrolling for the recipe details
Ingredients can be sent to your phone
Filters applied for SEO purposes
Extra recipe section added for additional recipes
CART PAGE
Side pop-up for quick view of added products and easy navigation
CHECKOUT PAGE
- Sections added to subscribe to the mailing and SMS list.
- Cart view included to confirm the selected products for purchase.
MOBILE SECTION
The layout has been optimized for mobile devices, although the primary focus remains on desktop viewing. Given the product's price range, purchasing decisions typically require careful consideration, making desktop browsing more suitable for most clients to view and contemplate their purchase thoroughly.
